How Kelowna Luxury Real Estate Is Being Affected by Technology
Technology: Responsive websites with stunning professional photos and video walkthroughs have become an integral part of promoting Kelowna luxury real estate.
Technology is constantly changing the way we do things, and Kelowna luxury real estate is no exception. When it comes to buying and selling homes in the Okanagan, there are so many more options for people to find and research properties they’re interested in.
And for Kelowna realtors, advancing technology has opened up new channels for marketing the listings they represent to reach a wider market of potential buyers. Here are just a few examples of how changing technology is reshaping the way the luxury real estate industry operates.
Premium Websites
The days of glitchy websites with pixelated photos are thankfully long gone. In their place is a new standard of website that is:
- Custom built
- Fast loading
- Visually appealing
- Loaded with useful and engaging content
- Simple to navigate
With an easy-to-search website interface at their disposal, potential homebuyers have the ability to do a considerable amount of research even before they meet with their realtor. By educating themselves beforehand, buyers feel more in control and have a better idea of what they’re looking for.
Today’s websites arealso responsive, meaning they are optimized to function well on your smartphone, tablet and on a laptop or personal computer. This is important because we have reached a point where people are conducting more online searches using their phones than they do using traditional computers.
Professional Photography and Videography
The majority of Kelowna luxury real estate listings are showcased using a combination of:
- High definition video walkthroughs, with voiceovers
- High resolution photography to highlights the main selling features
When you put this together with sleek graphic design options and search filters, the result is a listing that:
- Looks professional
- Stands out
- Is easy to understand
- Conveys the luxury lifestyle
This is particularly important for out-of-town buyers who want to learn all they can about Kelowna luxury real estate before coming to view it in person. In some cases, buyers are confident enough to make an offer without actually seeing the property firsthand because the online listing gives them everything they need.
It’s also worth noting that most buyers and sellers want to work with an agent who uses video to market or showcase a home.
Social Media Networking
With more and more research and communication being conducted online, Kelowna realtors are recognizing an opportunity to engage potential clients and promote listings using:
- Social media
- Blogging
- Other online networking
This is an opportunity for realtors and clients to interact even before you meet face-to-face. And many realtors are active across a range of social media channels such as:
- YouTube
If you’re looking to invest in Kelowna waterfront properties, contact Quincy.
Buying and selling Kelowna luxury real estate is easier when you have a professional sales agent on your side. If you’re in the market for high-end properties, call the experts at Quincy Vrecko & Associates.
