Is Your Realtor’s Website Effective?
Realtor’s Website: An effective Kelowna real estate website will vastly improve the exposure your listing receives on the market.
When you entrust a Kelowna real estate agent to list your property, you expect a certain level of service and professionalism. These days, that includes an effective website and online marketing strategies to promote your listing to as wide an audience as possible.
With a well-designed website, your Realtor® can significantly expand your target market. Not only will you attract potential buyers who are local to your area, you can reach interested homebuyers all over North America and beyond.
However, in order for a website to function properly, it needs to be:
- Visually pleasing
- Easy to use
- Visible
Here are some other key factors you might want to ask your Realtor® about their website.
Is It Optimized for Web Searches?
Google and Bing are the two most popular online search engines used today. When homebuyers type in relevant keywords (in this instance, ones like ‘Kelowna real estate’ or ‘Kelowna houses for sale’), your Realtor’s® website would show up on the first page in an ideal world.
If your listing website shows up on the 10th page of a Google search, it’s not going to get the traction it needs.
Fast Load Times
Your Realtor® could have the fanciest photography and design elements available, but if their website doesn’t load quickly, visitors won’t hang around to check out your listing. In today’s fast-paced, high-tech world, people just don’t have the patience to wait for a website to load.
If your Realtor’s® webpage takes longer than five seconds to show up (two seconds would be even better), it will start to lose traffic.
Professional Photos and Video
They say a picture is worth a thousand words. For Kelowna real estate, that holds especially true. By taking the time to have professional photos and videos taken of your property, and using them to showcase your property on a listing website, it will stand out. Not only does imagery attract the eye, it can explain things in a way words cannot.
Easy to Navigate
In the world of web design, simple is better. The main goal of your Realtor’s® website should be to steer traffic towards your listings. If visitors to the website get confused or frustrated, it’s not working.
Contact Information
Once a homebuyer views your property and decides they want to book a showing, or better yet, make an offer, they need a way to contact your sales agent. This information should be readily available, not only on the ‘Contact’ tab, but also on the listing webpage.
People communicate in so many ways these days, so it’s useful if your agent lists their:
- Phone number
- Social media channels (Twitter, Facebook, Pinterest etc.)
For other qualities to look for in a real estate agent, check out our post: Kelowna Real Estate: What to Look for in a Listing Agent.
Are you looking for a professional Kelowna real estate agent who combines the best of industry experience and new technology to promote your listing? Call the specialists at Quincy Vrecko & Associates.
